Definition of a Responsive Website

A responsive website’s appearance and operation can change depending on the device it is displayed on (e.g. desktop, laptop, tablet or smartphone). Rather than creating a whole separate website for tablets and smartphones, a responsive website is one website that does it all.

Why is this important?

Adults spend more time on the Internet using their smartphones rather than using their PC. And if your mobile site isn’t working correctly, many visitors will not return again.

How does it work?

We’ll show you! Here is an example of one of the responsive websites we’ve created. This is what the site looks like on a typical desktop browser:

Responsive website on a desktop browser

We are all familiar with how this looks. The page menu is across the top of the page, the logo is off to the left, and a slideshow takes up the width of the screen.

Below is what the exact same page looks like on a tablet:

Responsive website on tablet (menu closed)

Notice, the page menu turned into a menu button in the upper right hand corner and everything on the page scaled down to fit the device’s screen. This makes the page load faster, avoids having to scroll left and right to see the entire width of the page and allows easier tapping of menu items when the menu is opened.

And here is what the exact same page looks like on a smartphone:

Responsive website on tablet (menu closed)

Notice how the menu condensed down to a button in the upper right corner and everything on the page scaled down to fit the device’s screen. This makes the page load faster, avoids having to scroll left and right to see the entire width of the page and allows easier tapping of menu items when the menu is opened.

Is your website responsive?

If not, we’re here to help! We’re experts in transforming standard websites into responsive websites. We’ll help you choose a responsive theme, apply the theme to your website, and customize the theme to help represent your company’s brand. Contact us today for a free consultation.