A List of Website Essentials
We put together a list of website essentials you’ll need to get the most out of your website. If you have any questions about these tools and services, please feel free to contact us. We are here to help you!
Website or Blog / Content Management Software
A WordPress website gives you the ease of editing content yourself, the ability to write your own blog, and an awesome functional design that looks great on a desktop, tablet, and smartphone. Already have a WordPress site? We are outstanding in the website development field and would be happy to help you with your site! Just take a look at what our clients say about us.
Not looking to spend a lot on hosting? Then we recommend using GoDaddy to host your WordPress website. They regularly have deals on their prices for hosting, domain registration, and email. And their Business tier is perfect for larger applications where greater performance and reliability is important.
If you’re looking for an alternative hosting service with superior support and a great attention to scalable, high-performance websites, we highly recommend WPEngine.com to host your WordPress website. We especially love their single-click website clone to Staging feature that allows us to test new features on a replica of your site without touching the live site. We can then “push” new features to the live website when ready. A truly professional way to do development.
There’s a reason companies advertise with Google. It simple and it works! Google Ads is a great way to get started advertising on the web. Even a modest budget of a few dollars a day can starting showing results. We would be glad to help you set this up to create a great ad for your target audience. And when you integrate it with Google Analytics you’ll be able to measure just how effective your advertising is in reaching your goals.
Measure Your Success
We love Google Analytics! Yes, Google Analytics is more technical, but it allows you to go deeper and deeper into understanding who is visiting your site and traffic sources. On the surface, you’ll be able to see how many visitors are coming to your site, how long they stay on your site, how many visitors come to your site and immediately leave, where your visitors come from, their location, and SO much more. We could write an entire book series on just how much Google Analytics could do for you and your website. It’s THAT good!
Email Marketing & Management
Hootsuite is a great tool to use to schedule all of your social media (e.g. Facebook, Twitter, Google+, etc.) posts in one place. You can manage all of your social networks, reply with a single click, schedule social messages, save time with archived responses, bulk upload social messages, and engage with the right audience. The best part about it is you can get started for FREE. See for yourself how much time you’ll save with Hootsuite. What do you have to lose?
Search Engine Optimization (SEO)
WordPress SEO by Yoast is a WordPress plugin that allows you to fully optimize your WordPress website for search engines like Google, Bing, and Yahoo. At the very least, this plugin is a requirement for ALL WordPress sites. Download it now and start ranking higher in search engine results! Basic version is completely free and the Premium version is $89.
Wordfence Security is a must have for your WordPress website. Wordfence secures your website with a Web Application Firewall that blocks hackers and has an active Threat Defense Feed to keep up-to-date about new threats. Know who is logging into your website at all times, if your site is at all vulnerable to hackers, when your plugins have available updates, and so much more. This security plugin is truly exceptional and FREE. Download it today and start protecting your WordPress site. You can upgrade to their Premium service for even stronger protection.
UpdraftPlus is another great plugin for your WordPress website. Automatically schedule backups of your files and database (hourly, daily, weekly, or monthly) to Dropbox, Google Drive and more. If something goes wrong, all you need to do is click restore. It’s that easy! Download for free. Good for clients who aren’t subscribed to our Monthly Maintenance Plan and when your website hosting service doesn’t offer good offsite backups.