Essentials

A List of Website Essentials

We put together a list of website essentials you’ll need to get the most out of your website. If you have any questions about the tools in this list, please feel free to contact us. We are here to help you!


Website or Blog / Content Management Software

WordPress

A WordPress website gives you the ease of editing content yourself, the ability to write your own blog, and an awesome functional design that looks great on a desktop, tablet, and smartphone. Already have a WordPress site? We are outstanding in the website development field and would be happy to help you with your site! Just take a look at what our clients say about us.


Hosting

GoDaddy

Not looking to spend a lot on hosting? Then we recommend using GoDaddy to host your WordPress website. They regularly have deals on their prices for hosting, domain registration, and email. And their inexpensive Site Backup service makes sure you have a reliable backup of your website.


Advertising

Google AdWords

There’s a reason companies advertise with Google. It simple and it works! Google AdWords is a great way to get started advertising on the web. Even a modest budget of a few dollars a day can starting showing results. We would be glad to help you set this up to create a great ad for your target audience. And when you integrate it with Google Analytics you’ll be able to measure just how effective your advertising is in reaching your goals.


Measure Your Success

Google Analytics

We love Google Analytics! Yes, Google Analytics is more technical, but it allows you to go deeper and deeper into understanding who is visiting your site and traffic sources. On the surface, you’ll be able to see how many visitors are coming to your site, how long they stay on your site, how many visitors come to your site and immediately leave, where your visitors come from, their location, and SO much more. We could write an entire book series on just how much Google Analytics could do for you and your website. It’s THAT good!


Email Marketing & Management

MailPoet

Here is the perfect example of why we LOVE WordPress sites: MailPoet! MailPoet is a free WordPress plugin that gives you all of the features that AWeber gives you (with the exception of A/B Split Testing & Subscriber Segmentation) for up to 2000 subscribers – FREE! For $99/year, which is still significantly less than AWeber (~ $228/year), you can get these GREAT premium features.


Social Media

Hootsuite

Hootsuite is a great tool to use to schedule all of your social media (e.g. Facebook, Twitter, Google+, etc.) posts in one place. You can manage all of your social networks, reply with a single click, schedule social messages, save time with archived responses, bulk upload social messages, and engage with the right audience. The best part about it is you can get started for FREE. See for yourself how much time you’ll save with Hootsuite. What do you have to lose?

Twitterfeed

Want to share relevant content with your Twitter followers to build your credibility? If you answered yes, Twitterfeed is for you! With Twitterfeed, you can feed yours and your favorite blogs directly to your Twitter, Facebook, and LinkedIn accounts the moment that new post is published. How effortless does that sound? And of course, (this never get’s old saying this), sign up for FREE today!


Search Engine Optimization (SEO)

WordPress SEO by Yoast

WordPress SEO by Yoast is a WordPress plugin that allows you to fully optimize your WordPress website for search engines like Google, Bing, and Yahoo. At the very least, this plugin is a requirement for ALL WordPress sites. Download it now and start ranking higher in search engine results! Basic version is completely free and the Premium version is $89.


Security

Wordfence Security

Wordfence Security is a must have for your WordPress website. The Wordfence Security plugin not only secures your website but its optional caching makes it up to 50 times FASTER. Know who is logging into your website at all times, if your site is at all vulnerable to hackers, when your plugins have available updates, and so much more. This security plugin is truly exceptional and FREE. Download it today and start protecting your WordPress site.


Backups

UpdraftPlus Backup and Restoration

UpdraftPlus is another great must have for your WordPress website. Automatically schedule backups of your files and database (hourly, daily, weekly, or monthly) to Dropbox, Google Drive and more. If something goes wrong, all you need to do is click restore. It’s that easy! Download for free.