The slideshow Sweat the Small Stuff: How Semantic Nudges Can Humanize Your Website by Jonathan Rick is a great reminder that there are all sorts of places on our websites where we can show more empathy with our visitors. Error pages, newsletter sign-ups, unsubscribes and more. Here’s one of my favorites…

This reminds me of the quote attributed to Michelangelo:

Trifles make perfection, but perfection is no trifle.

Pay attention to the little things!